People are Watching
Everything that you post, no matter how innocent you think it might be can have an impact on your brand,whether it is your personal brand or that of your company. For instance, pretend you are working your way through graduate school. You are fairly assured a job at a higher position once you complete your education.
Then, like so many others who are in the same situation, youth gets the better of your professional aspirations and you not only engage in a drunken party that is legendary in its debauchery but you also shortsightedly post the pictorial evidence of that party on several social media sites. You think because they are your “private” pages that they will not come back to haunt you, but you could not be more wrong.
Everything that you post online could potentially cause you embarrassment later – like when you apply for a job or even run for political office if you are not careful. But, even great caution is not always enough, so it might be necessary to seek help with reputation management firm to deal with things that are already posted as well as things that might show up.
The service handles things that you have posted for yourself as well as things that were posted on your behalf, about you or even rumored about you. Just like in the tabloid press, things posted online do not have to be entirely true to cause damage to your reputation.
It is never too early to consider your reputation and what it means to your potential successes. High school students who are trying to get into college should refrain from posting things that would make them look less than studious or a potential danger to other students.
College students should remember that they are going to face competition in their chosen industry. Once you are hired, you may want to be promoted in that industry- your reputation can either help or hurt you to accomplish all of those things.